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Use these tips to attract, retain customers

Whether you own a corporation or manage a small business, you need to understand marketing psychology.

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The Latest: Disney ends LA Times ban after backlash

LOS ANGELES (AP) — The Latest on the Walt Disney Co. banning Los Angeles Times journalists from advance coverage of its films in response to reporting on its relationship with the city of Anaheim, Cal... Read More

Bad week get worse as Papa John's Pizza becomes 'Official Pizza of the Alt-right'

A photograph of an altered Papa John's pizza box. | November 4, 2017 |

If there were a worse week in their company's 33-year history, the founder and Chief Executive Officer of Papa John's Pizza would be hard pressed to find one.
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Quixotic perhaps, but craft brewers seek takeover of InBev's Budweiser

October 17, 2017 |  
Seeking to rip off a carefully crafted mask, a group of independent brewers has announced their intention to buy Anheuser Busch InBev, the world's largest beer brewer. 
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Bayer Crop Science Lab Space opens to entrepreneurs

West Sacramento Facility To Be Tech Incubator

Check out more in this article from the Sacramento Business Journal

Bayer AG’s Crop Science division will open up a collaborative laboratory space at its campus in West Sacramento to help local efforts to incubate technology startups.

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Avoid these common video marketing pitfalls

Regardless of the service or product, video marketing can provide benefits for businesses willing to devote their time to it. An engaging video can be used to build a brand, promote a product or develop an audience.

Unfortunately, because of the sheer volume of videos produced each day, most content fails to gain an audience. There is certainly an appetite for video in all niches, but various problems can prevent your content from gaining traction. Here are some of the common video marketing mistakes to avoid... Read More

Calif. State Senate Committee Holds Hearing on Fast-Tracked Elk Grove Casino Indian Gaming Compact

Lisa Jimenez, Chair of Historical Disenrolled Families of the Wilton Rancheria. | 
August 22, 2017 | 
In a California State Senate hearing held this morning, a large group of supporters converged to speaking in support of the Wilton Rancheria's proposed $400 million casino on the site of Elk Grove's so-called ghost mall.
The hearing was held conducted by Senate's Governmental Organization Committee and was held for information purposes. The session was part of Assembly Bill 1606 introduced by Assemblymember Jim Cooper (D -Elk Grove).
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