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Yelp for Restaurant Chains

Here’s a four letter word that makes many businesses cower and cry: YELP.


In the past several months, the 3fold team has helped two national  restaurant chains with their local marketing efforts. While there have been all sorts of fun things we’ve done for these brands (including working with fabulous food bloggers), one social tool stands out. Setting up, promoting and managing Yelp accounts has been incredibly fun, fascinating and frustrating all at the same time.


Here are a few things we’ve learned about Yelp as it relates to national restaurant chains:


Appetizer: Identify goals